For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

Lifewtr

Lifewtr

The new premium bottled water with an added splash of creativity.

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The latest new product to come from global drinks giant PepsiCo is a premium bottled water called Lifewtr. 

"...we've worked hard to make a premium bottled water experience that combines the right mix of a clean, pure taste with eye-catching packaging and an authentic connection to the consumer." - Brad Jakeman, president of PepsiCo's global beverage group,

 Graffiti artist Jason Woodside

Graffiti artist Jason Woodside

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The product shows a shift in the drinks market and, in a bid to connect with consumers, features works of well-known artists, designers, illustrators and photographers on its ever changing label. The first series includes work by Jason Woodside, Craig & Karl & Momo, each known for their high profile works around the world, complimented by the simple, clean and fresh bottle and label design that frames the labels.

GoodFromYou PepsiCo

Konserthuset Stockholm

Konserthuset Stockholm

Nike Air Max

Nike Air Max

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