The new premium bottled water with an added splash of creativity.
The latest new product to come from global drinks giant PepsiCo is a premium bottled water called Lifewtr.
"...we've worked hard to make a premium bottled water experience that combines the right mix of a clean, pure taste with eye-catching packaging and an authentic connection to the consumer." - Brad Jakeman, president of PepsiCo's global beverage group,
The product shows a shift in the drinks market and, in a bid to connect with consumers, features works of well-known artists, designers, illustrators and photographers on its ever changing label. The first series includes work by Jason Woodside, Craig & Karl & Momo, each known for their high profile works around the world, complimented by the simple, clean and fresh bottle and label design that frames the labels.