Beanz Meanz Heinz
Celebrating 50 years of the slogan with a Selfridges pop-up café & one-off packaging.
The well known slogan by Morris Drake and iconic packaging from one of the UK's much loved brands that has stood the test of time. In a bid to celebrate the 50 year anniversary, Heinz teamed up with JKR & Selfridges to create one-off packaging and a pop up shop that sells a stack of bean-based dishes.
The creative team we're tasked with coming up with 50 iterations of the label with modified slogans such as Beanz Meanz Spudz, Beanz Meanz Dinz & Beanz Meanz Homez, as well as limited edition tins. These are being sold with all proceeds going to the Idea Foundation, the creative education charity set up by WCRS President Robin Wight.
GoodFromYou Maurice, Heinz & JKR