Futura creates a beautiful identity inspired by the golden hour in a tropical paradise.

The new Costa Caribe condominium complex has been developed for guests to enjoy the best nature has to offer: a tropical climate, the white sand, the turquoise sea and a relaxed atmosphere, far away from the routine. Costa Caribe is a residential project located in the city of Tulum, a small Mayan-coastal and picturesque town, bordered by the beautiful and unique Mexican Caribbean.

Futura created a beautiful brand identity, which includes naming, editorial design, illustration and photography. The inspiration for this project was the “golden hour" - one of the most romantic moments on the beach, with an almost mandatory stop to appreciate the color of the sun that covers all surroundings - it is a moment of calm and enjoyment that remains in our memory. Futura took the visual characteristics of it and applied it perfectly to the brand, creating an elegant and captivating visual language, as usual.

The studio designed minimalist and abstract illustrations that magnify the dreamy natural settings and represent the cultural beauty of the ancient Mayan city. For the logo, the team chose a grotesque typography, which enhances a fresh and contemporary style. This is compensated with serif typography used for the editorial, keeping the professional aspect of the brand.

Great photography work by: Rodrigo Chapa.

Futura created a beautiful brand identity, inspired by the “golden hour" - one of the most romantic moments on the beach - a moment of calm and enjoyment that remains in our memory. Futura took the visual characteristics of it and applied it perfectly to the brand, creating an elegant and captivating visual language.

Futura Creative Studio was founded in 2008 by Vicky González and Iván García, and is based in Mexico. The intersection of two different backgrounds and working methods gave them a unique way of approaching projects, finding balance between stiffness and rebellion. Futura's services reach from Strategy to Architecture, Branding, Software development and Film production. Their clients come from diverse industries, speak different languages and are located all around the World.