Nov 13

Nov 13 The playfulness of a child imprinted in Maisonette's identity

Lotta Nieminen creates a fun and authentic identity for a children’s e-tailer.

Maisonette offers a curated selection of the best children’s brands on the market, it is an online home for hundreds of brands from cult, international and up-and-coming labels. As a high-end destination for all things children Lotta Nieminen studio created a brand identity that explores the playful point of view of a child juxtaposed with grown-up sophistication. The colourful doodle pattern is the hero that brings to life the joyful visual language, elevated with gold foil and a vibrant blue. The symbol is a nod to the definition of maisonette - meaning little house - and its initial M. Great work on campaign photography as well, by Victoria Will.

Lotta Nieminen created a brand identity that explores the playful point of view of a child juxtaposed with grown-up sophistication.

Lotta is a talented designer, originally from Finland, who studied graphic design and illustration before founding her studio in New York, in 2012. She has been nominated for Forbes magazine’s annual 30 Under 30 list, the Art Directors club Young Guns award and Print magazine’s New Visual Artist.