Jan 25

Jan 25 A high-end boutique for the discerning global citizen

Futura creates a luxurious and exotic identity for Villa Yasmine based in Dubai.

Villa Yasmine is a tropical inspired boutique that caters to jet-setters by offering carefully curated luxury resort wear and one-of-a-kind garments. Based in Dubai, Villa Yasmine specializes on retailing unique, emerging brands by local and international designers creating an exciting array of the most covetable goods in the Emirates. The exclusive brand is a high-end boutique for the discerning global citizen. A tropical haven for resort shoppers.

Futura's graphic solution finds inspiration in Henri Rosseau’s exotic jungle landscapes and antique postage stamps that make reference to the shopper’s wanderlust, their constant desire to travel and discover the unknown. For the brand’s wordmark, Futura created a custom serif typography which enforces the brand’s exclusivity and sophistication. The amazing photography work is done by Rodrigo Chapa.

Futura's graphic solution finds inspiration in Henri Rosseau’s exotic jungle landscapes and antique postage stamps that make reference to the shopper’s wanderlust, their constant desire to travel and discover the unknown.

Futura Creative Studio was founded in 2008 by Vicky González and Iván García, and is based in Mexico. The intersection of two different backgrounds and working methods gave them a unique way of approaching projects, finding balance between stiffness and rebellion. Futura's services reach from Strategy to Architecture, Branding, Software development and Film production. Their clients come from diverse industries, speak different languages and are located all around the World.