An energetic colour scheme to celebrate audiovisual creation
'The branding people' studio creates a nostalgic graphic identity for Molo, a Mexican production house.
Molo is a Mexican production house that works as a space for audiovisual creation; a place in which the exchange of ideas flows with the aim of expressing honest and trending content. Based on the logo created by Mexican artist Jorge Tellaeche, tbpmx® created a graphic identity that combines an energetic color palette and a series of icons and geometric lines that coexist with reminiscent illustrations of old movie posters, along with the tangible and organic spirit of the film of yesteryear.
Based on the logo created by Mexican artist Jorge Tellaeche, tbpmx® created a graphic identity that combines an energetic color palette and a series of icons and geometric lines that coexist with reminiscent illustrations of old movie posters
The branding people is a design studio based in Mexico City that specializes in brand construction and the development of communication assets. The studio defines their work as a rational process that reaches its greatest expression through the simplicity of its execution. tbpmx® aim is to build brands that fully connect solid concepts with their three core values: aesthetics, functionality and eloquence.
