"Meet Pantosaurus the pant-wearing Dino! He wants every child to stay safe and strong, just like him, and he's on a mission to share an important message."
A new campaign by the NSPCC, targeted at children, sees Pantosaurus dance onto our screens to help parents deliver the serious message around child abuse. The animation was created by Aardman and OMD UK, and is core to the campaign success through it's engaging execution in the two-minute short, as we see dinosaurs dancing around to the catch song.
“Parents know [sexual abuse is] an important conversation to have but don’t always know how to go about it. We hope our new child-friendly and catchy animation will act as a conversation starter helping parents to address the topic of sexual abuse without using scary words or even mentioning sex.”
GoodFromYou Aardman & NSPCC