The design masters over at Anagrama have just launched a new branding experience for the kids clothing and accessory store Kindo in Mexico. And what an absolute beaut' it is. Beautiful colours, geometric shapes and interior decoration create an innocent, fun and playful space that brings childlike imagination to a grown-up world of retail.
'The brand is inspired by a didactic bead maze made up of geometric shapes, and uses simple figures as its base, creating an adaptation with a fun twist. Kindo’s color palette attempts to reflect a child’s personality, using a wide range of pastel and neon colors. The icon represents the mix of the classic and the new that make up the brand.'