The Fearless are Here
The stunning new ad for the BBC's Winter Olympics coverage by Y&R and Nexus Studios.
Animators Smith & Foulkes take centre stage in the latest BBC ad campaign for the upcoming Winter Olympics. 'The Fearless are Here' campaign idea plays on the psychological battle athletes face when competing at the highest level full scale competition in the world, showing an animated journey of courage, determination and performance. Focusing in on the luge, ice skating, skiing, curling, snowboarding and ski jumping, the animation spirals, twists and turns through abstract emotions and movements to tell the poetic story of the competition.
Mark Roalfe, chairman and creative director said “We worked closely with the brilliant animators Smith and Foulkes to create a seamless journey of the athletes as they overcome their fears as they compete. This is wrapped in the idea of ‘The fearless are here’ as these athletes are truly fearless in what they do.”