The Diana Award
Redefining a Legacy to inspire a new generation.
A fresh new brand identity for The Diana Award by JKR, a charity dedicated to Diana's belief that 'young people have the power to change the world'. The work was designed to inspire a new generation to continue her legacy and show what positive change can happen in the world.
Capturing Diana at the heart of the identity, the team looked at the history and her achievements and words around young people in the world. The new marque is an image of Diana, with complimentary, forwasrd facing colour palettes and typography that comes at a time of the 20th Anniversary that put the children at the centre through their wonderful, inspiring stories. Great project.