A new identity for Campus
MultiAdaptor launch a fresh new identity for Google's network of co-working and event spaces.
A vibrant community of entrepreneurs needs a vibrant look to reflect it's impact on the future of our world. And that's exactly what the guys at MultiAdaptor have done. Introducing the scale of the business, the frame device allows for inter-changeable word-marks for the many global locations, with the device flexing and adapting to the need of it's user. The same can be said for the exploratory aesthetic, merging professional and real scenarios with a tactile visual style that capture the spirit of the startup.
'The Campus brand captures the startup mindset of its members — a spontaneous, DIY aesthetic, but purposefully structured and crafted. Bold, brave and eclectic, but carefully considered and sophisticated.'