As part of Koto’s ongoing collaboration with PayPal, the team have created a global design standard for PayPal Pride events worldwide.
Together with their brand team, the team have built an identity as unique as each of them, to unite us all in celebration of our differences.
Koto has combined the rainbow flag with PayPal’s existing monogram to produce over 250 individual variants of the logo.
The PayPal Pride identity has now rolled out across all touchpoints.
GoodFromYou Paypal & Koto