Wales : a new identity
A new dragon signifies Wales' bold new status. The identity, created by Cardiff-based consultancy Smörgåsbord, sees a new confidence aimed to "do the country justice" and stand tall. The dragon will sit across all Wales' tourism and trade sectors, unifying the country, people and products both in and outwardly.
The simple, bold new marque is a move away from the previous design and aligns more with the national emblem found in the flag design. "[The new design] seeks to engage, inform, invite, challenge and support in equal measure. It draws together disparate strands of activity, creating a ‘glue’ that unites the great people and places of Wales: digitally, physically and culturally."
GoodFromYou Smörgåsbord & Colophon Foundry