Lanky legs and tall type
A new identity for Shorty's café by the team at The Colour Club Studio.
The Sydney suburb of Randwick is home to the quality coffee and food destination Shorty's. Working with The Colour Club Studio the café's new identity takes inspiration from the tall 6'6" owner and morning coffee run so many of us take part in. The design of the mark is a great example of forming an identity with flexibility, as well as expressing a fun personality for the brand. In support, a stretched typeface, subtle colour palette and local tone of voice come together for a perfect brew. Lovely stuff.