Proud Creative develop adaptive identity for London Studio.
London Studio creates games and experiences for the Playstation platform and is a member of Sony Computer Entertainment Worldwide Studios. The brief asked for a complete visual identity system with a personality strong enough to promote the studio identity and that of PlayStation. The identity needed the flexibility to span different project streams, different types of content and different audiences, whilst retaining a cohesive sense of self.
"The wordmark is based on a redrawing of Relative Faux. We squared o the ‘n’ and the ‘u’ to create an ownable and distinctive mark which was then translated into a bespoke typeface called London Studio Relative Faux."
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