IBM Watson Avatar Identity
Working with creative partners IBM Brand Experience & Design and Athletics New York, Universal Everything reimagined the moving identity of Watson: IBM’s face of cognitive computing.
To bring IBM’s iconic AI avatar to life, Universal Everything played with the core theme of ‘Watson illuminates’ – developing and exploring the world of Watson. The studio explored what Watson is made of, his behaviour, personality and how he affects the world in which he lives.
Revealed in Las Vegas at the World of Watson 2016 keynote address by IBM CEO Ginni Rometty.
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