A new identity for fashion brand LOROD by the talented Natasha Jen and team at Pentagram. The identity explores the workings of refined craftsmanship and utilitarian functional clothing, from timeless basics to vintage-inspired chic. The project looked at a new brandmark, messaging, art direction, website and photography that bring the brand to life with real industrious creativity. The cutout visual language is inspired by pattern-making techniques and templates in design and construction that serves to deliver textures and colourways to complimenting the detail and product categories.
All-together another great project from the Pentagrammers. Lovely stuff.
Pentagram | Lorod