The surfacing of a new field of tech calls for a new approach to identity creation. Dot Dot is a new open source language to set standards and connect devices for the Internet of Things across product type and brand.
'The mark “is inspired by the universal language of Morse code and its visual grammar of circles and rectangles".
Zigbee teamed up with Wolff Olins SF to create a democratic identity that translated across platforms, free from the limitations of traditional branding, and accessible to everyone. The mark can be recreated in SMS or text form using a single colon with two vertical bars and lives on GitHub for easy logo rendering. Simple, fresh thinking.
GoodFromYou Zigbee & Wolff Olins