An identity for a brand new co-working space by Accept & Proceed, grounded in the idea of the possibility and opportunity of every new day and what this represents. This is represented in an ever-evolving visual from the people and businesses that shape it, through to the signage as the colours merge to a unique representation each day of the year.
'Today’s principle is that true progress comes from collaboration between creative disciplines.'
“Most co-working spaces come with a corporate idea of fun which forces the idea of creativity with naff sloganeering and West Coast styling. It would seem these places are setting up primarily as commercial enterprises rather than with the needs of their users in mind,” says designer Nigel Cottier “We wanted to make a place that designers would want to work in, with a pared back simple aesthetic.”