The Unbound Collection
The Unbound Collection is a curated list of stays and experiences from Hyatt that focus on the quality of experience as well as the spirit of adventure. In a time when flexibility of visiting somewhere unknown has increased i popularity, Hyatt are focusing on the comforts that ensure the experience is not side-stepped.
"What you’re seeing is the idea of travel has changed, and people want to explore and develop and have new experiences," says Maryam Banikarim, CMO at Hyatt. "On the flipside, they are creatures of habit—human nature wants things that are familiar."
Working with Wolff Olins to develop the brand and visual identity. The idea that sees simple monogram logo, inspired by a certification passport stamp, uses modest, simple line illustrations to bring to life the breadth of the offering.
GoodFromYou Hyatt & Wolff Olins