The Premier League
Design Studio have been busy over the last few months working away on the new identity for the Premier League. This 'first look' shows how the focus has remained on the lion - a representation of the heritage found in the organisation and linking closely to the English 'three-lions' nation. The new look is a fresh take on where the league will be going in years to come and brings a real vibrancy and excitement to the game. The logo has been simplified and redrawn to better accommodate broadcast and digital media formats, and provide a bold look to the league.
"This release is just the start, there is a lot more to come from the Premier League before the new season begins. Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world. And with a fresh new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage."