For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

Zoc Doc

Zoc Doc

Wolff Olins has created a new identity for the brilliant US medical brand Zocdoc.

ZocDoc helps users find a doctor and book appointments instantly, with reviews and ratings for each. A great product and one that deserves an identity thats full of character. WO have worked with them to develop a 'face of healthcare', using the aptly named 'Zee' as the foundation of a series of facial expressions that represent the ever changing face of the patient. The result is a warm and friendly design language with some fun colours and animation to match by Franklyn.

Richard Fine, president of marketing at Zocdoc, says: β€œThe new face of Zocdoc looks the way healthcare should – friendly, simple and, most of all, reflective of patients and real life.” It's good to see a brand that cares for it's users expressing a personality that is alogned to it's mission.

GoodFromYou Wolff Olins & Zocdoc

Zocdoc  |  Wolff Olins

Northbound & Down

Northbound & Down

Love Notes

Love Notes

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