Wolff Olins has created a new identity for the brilliant US medical brand Zocdoc.
ZocDoc helps users find a doctor and book appointments instantly, with reviews and ratings for each. A great product and one that deserves an identity thats full of character. WO have worked with them to develop a 'face of healthcare', using the aptly named 'Zee' as the foundation of a series of facial expressions that represent the ever changing face of the patient. The result is a warm and friendly design language with some fun colours and animation to match by Franklyn.
Richard Fine, president of marketing at Zocdoc, says: “The new face of Zocdoc looks the way healthcare should – friendly, simple and, most of all, reflective of patients and real life.” It's good to see a brand that cares for it's users expressing a personality that is alogned to it's mission.
GoodFromYou Wolff Olins & Zocdoc