Time is precious
The latest ad from Nike sees a departure from their campaign style, moving away from the powerful sporting imagery. The ad uses a speed reading technique and focuses on a key user insight around ever increasing screen and device usage. The Time is Precious series aims to get people away from their screens and out into the physical world, each time ending on a similar tagline of; Are we training today? Simple idea from W+K Portland and well executed. Great stuff.
GoodFromYou Wieden + Kennedy