The latest campaign to come from Old Spice is The Hardest Working Collection, leading with the line 'Smell Legendary' and sees the introduction of a new man your man can smell like. The campaign by W+K Portland launches with ads 'Rocket Car' and 'Whale', promoting the "Legendary protection for legendary status" that can be achieved with the brand. Another series of surreal and off the wall spots that push the brand beyond limits that don't really exist. Boom.
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