Joy will take you further
The great new ad for Johnnie Walker by Anomaly sees a dash of joy added to the well-known 'keep walking' campaign in it's new 'Joy will take you further. Keep walking' campaign. Looking at progress for the brand it was felt that the campaign wasn't resonating as strongly after it's 16 year reign and the addition of joy to the walking was the answer.
"The power of joy brings a transformational, new lens on progress, and one that will accelerate Johnnie Walker's momentum in culture" - Karina Wilsher, CEO of Anomaly New York
GoodFromYou Anomaly & JW