Wake Up Wonderful
A lovely new spot from Premier Inn that sees a beautifully directed ad by the talented Simon Ratigan along with the mellow tones of Katie Melua to bring to life the 'waking up wonderful' concept by RKCR/Y&R to life. Melua delivers a lovely rendition of Wonderful Day with the spot focusing on the emotional connections between having a good nights sleep and waking up wonderful. More interestingly all profits from music sales go to support Great Ormond Street Hospital. See the full music video here.
"The ad encapsulates that moment, early in the morning when the day is filled with optimism and excitement, which we hope is how all our guests feel when they wake up after a great night’s sleep in a Premier Inn."
GoodFromYou Simon Ratigan, Katie Melua & RKCR/Y&R.