Eye click donation
A clever idea from Publicis Brussels working with ALS to help people realise what the life threatening illness feels like in the everyday. In this case a donation website titled Eye Click Donation that is operated solely using recognition software for your eyes. Specifically blinking and head moving, without any use of a mouse, to enter details and the amount you wish to donate. A clever use of tech to bring a serious problem to life and drive awareness for a great cause.
GoodFromYou Publicis Brussels
