From the creatives that brought you the Dishoom identity, comes a fresh new sister brand to the well-known Burger & Lobster, called Smack Lobster. Design agency & Smith teamed up with Smack to create a new brand positioning and identity for the takeaway shop that saw it move away from Smack Deli to Smack Lobster. Inspiration for the identity came from the Canadian Smack boats used to catch the lobsters with visual cues from vintage travel posters.
The new Dean St site opens to the general public on Tuesday 26th May. Check it out.
GoodFromYou & Smith