A great campaign for Ad Council by BBDO NY that sees the story of Jacob Sanchez brought to life to raise awareness of autism in children. The ads, designed to get viewers through to the site to learn more, highlights symptoms a child could face, brought to life in a series of brilliantly animated, emotive stories. The animation was done in partnership with the awesome studio Lobo.
'The world Jacob inhabits brings visual richness to the symptoms of autism. Bug-eyed monsters, dark forests, and unexpected waves all represent the way an autistic child might see the world.'
A great campaign designed to help parents understand the effects of autism as 1 on 68 children are on the autism scale.
GoodFromYou BBDO NY, Lobo & Design Council