Sekford is a new watch brand from Creative director Kuchar Swara with designers Cédric Bellon and Pierre Foulonneau. The watches feature bespoke lettering by Commercial Type and a Gothic-style engraving by printmaker Mark Wilkinson. Sekford is named after Sekforde Street in Clerkenwell, an area once home to an estate housing several craftspeople and watch makers. The brand has so far released just one product, the Type 1A, which is available in five colour ways and priced at £695-795.
Faces feature bespoke lettering by Commercial Type, based on an early version of Johnston, the typeface used throughout the London Underground. Numbers are in Chiswick, a typeface designed by Commercial’s Paul Barnes and based on lettering found on 18th and 19th century architecture and gravestones.
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GoodFromYou Kuchar Swara