For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

the dancing traffic light

A clever traffic light, created by the  & BBDO, shows how simple hacks that take into consideration human psychology and are designed to be fun, can drastically increase the safety of our cities. The company built and installed a "dancing traffic light" at an intersection in Lisbon, Portugal. The traffic light projected the silhouettes of passersby dancing in real time in a specially designed booth, and was so entertaining that it reduced red-light crossing by 81%!

GoodFromYou Smart & BBDO

The adventure of life

The adventure of life

Dia unveil new campaign on gender equality for HeForShe