For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

All that dies will live again

As part of its global sustainability program, Coca-Cola and Ogilvy China has launched '2ndLives', a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic.

GoodFromYou Coca Cola & Ogilvy China

Changing faces

The ultimate selfie