Build your own… Merc
A clever Instagram hack from Mercedes and Razorfish allows followers the chance to build their own customised mercedes from the catalogue of options. Using the Instagram interface it takes you through changeable components, skipping from image to image as it directs you to your desired car of a possible 132 variants. Mercedes seem to be leading the way in championing the Insta platform as they target the younger millennial consumer.
GoodFromYou Mercedes and Razorfish