Beautiful brand refresh from Gretel for Style, in their own words:
We took our initial inspiration from something in the original brief: seeing the world through a 'style-filter' and we channeled it into the idea of illustrating how a style-obsessed mind works. How do über-style-fans see the world? They’re constantly searching, marking, clipping, pinning, liking, blogging, comparing, shopping. They’re looking at your shoes, watch and wondering where you got that shirt. We tried to visualize that process and illustrate that mindset.
The logo itself is an example of this idea in action, it can easily be dressed up or down without losing its core identity. It can feel sophisticated and subtle or brash and bold. It's just one part of our toolkit that strikes the necessary balance between a loose, expressive design and the structured, defined brand package any network requires.