When you're hungry

AMV BBDO build on the you’re not you when you’re hungry campaign for snickers UK with a genius new digital campaign

AMV BBDO pushes the snickers ‘you’re not you when you’re hungry’ campaign in a whole new direction. Teaming up with google the agency found a way to advertise using the search engine. The campaign works on the idea that you’re off your game when you’re hungry, with this in mind the agency used an algorithm to identify commonly misspelled words, when the search engine offers up the correct spelling it attaches a tailored  ad message encouraging the user to grab a snickers and be on their game. Genius!!!

GoodFromYou AMV BBDO