V Festival identity
An upbeat, optimistic identity for the twenty-two year old music festival.
A new identity for Virgin's V Festival sees a collaboration between agency Form & artist Archie Proudfoot. The bespoke set of letterforms are a feature of Archie's sign-painting work, captured by Form to build a visual language to reflect the diverse acts and celebratory feel of the event.
"We created a brave and celebratory visual identity to herald a new era for the festival."