This is Bears Ears
Patagonia launch a bid to protect the culturally rich and recreationally spectacular landscape of Bears Ears.
'In December of 2016, President Obama designated Bears Ears a national monument under the Antiquities Act, protecting it for future generations. But lawmakers are pushing to rescind this designation in favour of privatisation and development.'
The National monument in San Juan County, Utah is a destination of real beauty and has inspired people and brands alike to fight for the continued protection of the site from developers. Patagonia has fronted the fight with this program and immersive virtual reality experience designed in partnership with Google to get backing by showing people the value of such a beautiful, culturally rich part of the world.
The website was built by creative digital studio Upperquad that tells the story of Bears Ears beautifully.