Lodging listings website Airbnb has produced a new running TV ad titled, “Welcome to Airbnb,” just in time for the holiday season. The approximately one minute-long promotion features a lush, handmade set, which was constructed from scratch. Interestingly enough, the ad was also shot in only one take and features actual listings, adding another layer of depth and sincerity to Airbnb’s aspiration of making it’s members feel as if they can “belong anywhere.”

View the full ad here

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